According to the "2012 Statistical Report on the Operation Status of Member Companies in the Chinese Department Store Industry" issued by the China Department Store Business Association, after 2012, the macroeconomic slowdown has become increasingly apparent, and the growth rate of turnover has fallen sharply. Rising costs have further squeezed the profit margin of the department store industry. China's department store industry faces multiple problems such as shrinking exports, lackluster domestic demand, sharply increasing costs, and reducing profits. For the department store trade and retailers, the huge impact of e-commerce channels, the sudden emergence of local stores in third- and fourth-tier cities, the decline in output per unit of operating area, and the tightening of SME development space have greatly changed the industry landscape.
Positively facing challenges and growing against the trend The area of the 108th department store increased significantly
Challenges and opportunities coexist. Facing and solving all practical problems, department stores can only make better breakthroughs in accordance with the laws of the market economy, actively increase and deepen corporate reform, and rely on strong professional and industry trade platforms to promote development. Adapt to the latest industry environment and win the market.
As the oldest, most influential and authoritative department store industry exhibition in China, the largest and most authoritative supply and channel procurement platform for the Chinese household goods industry, it is hosted by Reed Exhibitions Huabai Exhibition (Beijing) Co., Ltd. The 108th China Commodity Fair supported by the association will be held at Shanghai New International Expo Center from July 28th to 30th, 2014.
At the current department store conference, under the active request of many exhibitors, in order to provide more companies with exhibition opportunities and trading platforms, and to allow visitors to see more unique and fashionable department store products, the organizer has increased the overall exhibition area. To 120,000 square meters, an increase of 20% over the previous year. As a result, the exhibition area of department stores has grown rapidly at a rate of more than 20% for three consecutive years. At the same time, through more than half a century of development, the department store has gradually evolved from the original "National Department Store Supply Association" to "the first exhibition of domestic trade": the exhibition will have 5,000 booths, and it is expected that there will be more than 5,000 purchases. Decision-making high-end buyers and more than 90,000 visitors came to the exhibition site.
Professionals gather to discuss reform directions and find key business partners
China Daily Commodity Fair CDATF (referred to as "Department Fair") is the best platform for household goods suppliers in China and even in Asia to expand distribution channels in the Chinese market and increase brand awareness. As the "China's first domestic trade exhibition of domestic goods industry", the China Daily Merchandise Fair is rooted in the department store industry. With more than one hundred exhibitions of resources and experience accumulated, the China Daily Merchandise Fair has integrated domestic and middle schools The city and its third- and fourth-tier cities and counties have superior customer resources from various distribution agents, wholesale markets, supermarkets, department stores, shopping malls, and specialty stores, and actively expand professional buyers from emerging retail channels such as e-commerce.
As always, the 108th Department Store will continue to gather thousands of the world's best domestic and Japanese and Korean internationally renowned companies in the department store industry, display the finest exhibits representing the future direction of the industry, and bring together the most professional industry buyers and experts. The sexual business trading platform allows participants to accurately grasp the true pulse of the industry and share the forward-thinking thinking of industry elites through the focus forum. These two platforms are one real and one false. Provide a most effective product market verification and distribution channel for Chinese household goods suppliers through a solid trading platform, and clarify the subsequent business direction; Invite professional forums led by senior industry experts to cover all aspects of the household goods industry. Marketing to channels, etc., to provide participants with cutting-edge market information, solve industry hot issues, share industry wisdom, and give participants the opportunity to discuss the innovation model and development opportunities of the Chinese department store industry in the future, and clarify the development trend of the Chinese department store industry So as to be able to design the best corporate development strategy and the best market development plan.
2014 is a year of in-depth reshuffle of China's department store industry, and also a year of major development opportunities. Reform is the biggest bonus for the development of department stores. How to release and realize this bonus requires a deep understanding of the industry's development trend and the company's own strengths and weaknesses. The 108th China Commodity Fair The best platform, and by arranging professional audience trade matching, planning high-end buyers' private negotiations, providing new product launch opportunities, and landing large-scale events leading the industry, department stores will expand distribution channels for Chinese household goods and daily necessities manufacturers, Meet potential buyers, build your brand image, master industry information and provide an unmissable opportunity.
Through the platform of the Department Store Fair, participating companies will correctly understand themselves, understand competitors and industries in the negotiation of competitive dealers, and finally find the product and market direction, so they can confidently boldly reform and break through the inherent model, and open up more potential business opportunities. , And find excellent business partners through the trading platform, so that the reformed business opportunities become a reality. Today is full of challenges, growing against the trend, and winning the future of the market!